Why More Isn’t Always Better: Redefining Success in Real Estate
For years, hustle culture has told us to chase more—more listings, more sales, more awards, more recognition. But the older I get, and the more I grow as a leader, a mom, and a wife, the more I realize more isn’t always the goal.
In our industry, we celebrate the 30 Under 30s, the top producers, the ones doing the most. But what we don’t often celebrate is better—better processes, better balance, better alignment with what actually matters.
The Power of Knowing Your Number
When agents talk to me about their goals, it’s rarely about chasing the biggest numbers anymore. It’s about right-sizing their business to fit their life.
I’ve had agents tell me:
"I know my number. I know my limit. If I go beyond it, I burn out. But if I stay here, I can still be the mom, the grandmother, the person I want to be."
That’s the real win.
We don’t talk enough about how to intentionally build a business that supports your life—not one that consumes it. It’s not always about how many homes you can sell—it’s about how many dance recitals you can make, how many dinners you get to sit down for, how many quiet moments you don’t miss.
Chasing More vs. Building Better
This isn’t me stepping away from ambition. I still love a good growth plan. I still push for excellence. But I’ve had to learn that success is not just about the green and yellow blocks on my calendar—my work time. It’s also about the purple—the time I spend with Trace and Major, the time I invest in being fully present.
And honestly? That’s where my better is found.
Celebrate the Whole Person
I think hustle culture sticks around because salespeople love being celebrated. It’s addicting. But as a leader, I’ve realized my responsibility is to celebrate the whole person, not just the production. People aren’t just top producers—they’re parents, spouses, friends, community members.
Sometimes, they need help seeing that it’s okay to slow down. It’s okay to build a life that’s more than just your work.
And real talk: a lot of agents never really retire. Part of it is financial, but part of it is identity. If you’re not a real estate agent, then who are you? That’s why it’s so important to build a life that’s bigger than your title.
Fall in Love with the Process
If you fall in love with the process—not just the results—you’ll last longer. You won’t burn out chasing the next sale. You’ll find joy in the day-to-day, the conversations, the relationships, the life moments that tie us to our people.
Nick Saban says it best—it’s all about the process. Not the trophies. Not the final score. The process.
That’s where the magic is.
Let’s Celebrate Longevity
I’d love to see a 60 Over 60 list in real estate. Or a 30 Over 30—but for those who’ve been in the business for 30 years, not those who are just under 30 years old.
Those are the agents who have stood the test of time. They’ve weathered markets, balanced life changes, and found their groove.
They may not top the production charts, but they’ve built something sustainable. Something joyful.
Something better.
And that’s worth celebrating.
Share this post