Discipline is hard—especially in real estate. It’s not just the long hours or emotional toll. It’s the travel, the conferences, the client calls at 9 p.m., the unpredictability of your day, your week, your month. This business asks a lot of us. And it doesn’t pause just because we’re tired.
At the start of 2025, I made a commitment—to myself and to the agents I lead—that we were going to flip the script. We launched a 75-day health challenge that encourages our team to put themselves first. Because real talk? You cannot pour from an empty cup. Real estate agents spend so much time taking care of everyone else, they forget they matter, too.
We’re calling this the “season of selfish”—and I say that with love. It’s about creating (or maybe finally creating) boundaries. Turning off work to be a present parent. Saying no to the 11th back-to-back showing so you can sit down for dinner with your family. You can be a phenomenal agent and a great spouse, parent, or friend. The industry just doesn’t make it easy.
Real estate is notorious for glorifying hustle culture. “More, more, more” is the constant drumbeat—more clients, more closings, more late nights. But after the rollercoaster of 2021 through 2024, many agents don’t need more. They need to do less—and do it better. They need to fall back in love with this business and the life they built around it.
Our wellness challenge—whether it’s 75 Hard, Medium, Soft, or even “75 Hard for Jesus” (yes, that’s a real one!)—is about progress, not perfection. Some are doing two workouts a day. Others are focused on hydration, movement, or getting enough sleep. And that’s okay. For many, just showing up for themselves four days out of seven is a massive win.
Let’s not underestimate the emotional and mental load this career carries. Agents are constantly “on.” They're the quarterbacks of the deal, juggling multiple parties, expectations, and personalities. Brokers do the same—except they’re leading an entire team of individual businesses. That level of responsibility takes a toll. And it means we also need to be intentional about turning “off.”
Sleep is one of those unglamorous, non-negotiable things. It’s boring, but essential. If I treat sleep like my second job, I show up as a better mom, wife, leader, and broker. Without rest, our fuse is short, our patience is gone, and we make decisions from a place of burnout. And we all know what that feels like.
This challenge has reminded me that leadership starts with modeling. If I want my agents to take care of themselves, I have to do it, too. If I want them to build businesses they enjoy, I need to build one that brings me joy. Because people want to work with companies that inspire them to be the best version of themselves—not just the most productive version.
So yes, discipline is hard. But it’s also a choice. One that requires us to show up every day with intention—for our clients, our families, and most importantly, ourselves.
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