What if instead of chasing more—more closings, more volume, more hustle—we chased better?
That’s exactly what my colleague Matt Williams has set out to do. In our recent conversation, he shared the origin story behind HOLOS, a personal initiative he created in 2025 to become a more present husband, stronger leader, and healthier version of himself.
It started with a shift. A conscious decision to stop obsessing over end-of-year metrics and instead focus on five simple habits that made him feel whole.
And funny enough? His business started to grow anyway.
What Is HOLOS?
Pronounced ho-los, the name comes from the Greek word for “whole.” And that’s the goal: to become whole—mind, body, and spirit—so that leadership flows naturally and impact multiplies.
For Matt, that meant anchoring himself in five daily practices:
Faith
Start the day with intention. Time in the Word, prayer, and journaling gratitude—beyond just the obvious stuff. He’s digging deep with a new exercise: recognizing what we don’t have and don’t want (no leaky roof, no peanut allergy, no broken leg). It’s shifting his lens entirely.Fitness
Not for the gains, but for the habit. Whether it’s a workout, a walk, or stretching, the goal is to move every single day.Family
Being in community with like-minded people, encouraging each other, and sharing wins and challenges. This isn’t solo work. Saying yes to his wife and kids more often. Living out his values at home, not just at work.Focus
Less screen time. More reflection. Matt’s even gone as far as using a tool called Brick—a device that disables apps unless you physically scan it to “unlock” distractions. It’s extreme accountability that’s working for him (and frustrating his daughter when she can’t get to YouTube Kids!).Foundation
Even just ten minutes a day of something that grows him. A podcast. A book. A new insight. Because better doesn’t happen by accident.
The Impact
Here’s the wild part: while focusing on these five things, Matt hit his best first quarter in real estate in ten years.
It wasn’t the calls or the cold leads. It was the alignment. And the ripple effect has shown up in his family life, his faith, and even his social reach—though he’s not chasing virality. As he said, “If I can reach one person each day, that’s enough.”
Rethinking the Numbers Game
As someone who leads agents and sits in plenty of strategy sessions, I’ve been saying this too:
“More isn’t better. Better is better.”
We celebrate more: more units, more volume, more grind. But what about better systems, better habits, better boundaries?
Matt’s story reminds us that we can define our success differently. We can build careers and lives that are rooted, not reactive.
And it’s not just about real estate. It’s about legacy.
So if you’re in that early-January headspace in July… wondering what’s next, where the next client is coming from, or why you’re feeling disconnected even in your success—maybe the answer isn’t out there.
Maybe it’s in those five small habits. Stacked day after day.
Not perfect. But done. On a whiteboard. On a notecard. In your own rhythm.
Just better.
Want to connect with Matt?
Find him on Instagram at @mattbwilliams5 or follow @live.holos to learn more about his journey and join the movement.
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